This is a portfolio website for sharing my past work and methods used in the design process.

I specialised in creating UI/UX solutions for insurance technology, with over five years of experience as a product designer at ManyPets. My primary work consisted of designing workflows for customer service agents and claims handlers alongside engineering and operations in an agile environment, bridging complex back-end engineering with front-end experiences. While aligning towards business goals, my approach skewed towards design strategies and content models that enhances operational efficiency and collaborator autonomy.

Prior to that, I worked in digital transformation and creative agencies as a UI lead and art director, designing interfaces and interactions, defining foundational design systems and guidelines across a range of projects in APAC. And before that, I designed and coded websites in HTML and Flash and animated a bunch of in-store videos for a clothing brand, toothpaste commercials and a couple of music videos.

For a professional timeline, please visit my Linkedin page or email for a CV.